A strong social media presence is just as important for employers looking to attract the right candidates as it is for candidates looking to make a good impression. Communicating your employer brand to the best in your industry can therefore set your organisation apart and set you up for a better recruitment experience. Here are some ways to help you achieve this.
Develop your employer brand
To stand out as an attractive employer, organisations need to develop a strong brand that engages potential candidates. Just like employers do a background check on applicants, employers should expect that candidates are likely doing the same on them. Depending on what they find, it could make the difference between whether that talented professional applies to your organisation or not. Candidates may well want an insight into the values, culture and day-to-day experience of your workplace. They might also want to know about your leadership team, corporate structure or opportunities for career progression. Whether it is based on your website or social media, organisations that develop a strong employer brand have the opportunity to provide this insight and connect with potential future employees.
Engage with top talent in your industry
If you want to recruit the best in your industry, those people need to know you exist. They also need to rate you as a desirable employer. Creating positive engagement with your employer brand is one way to achieve this. It might take some research to get this right. What do your current employees value most about your organisation? What puts you ahead of other employers, perhaps in terms of opportunities, flexibility or innovation? How do you express your corporate values? Aim to create engaging content that highlights how you want to be known as an employer. Then share it on platforms where the people you want to connect with are already.
Leverage social media to support your recruitment strategy
When it comes time to recruit, you want to have a strong social media following so that you can reach the top talent who are engaged with your brand. Ideally, you would have a ready audience of potential candidates; experienced professionals who are already interested in you as an employer. All you need to do is tell them about current opportunities.
By partnering with SULLIVAN Consulting, you can take your recruitment reach even further. We leverage our market-leading social media following for our clients every day. Our digital recruitment strategies are reaching top candidates online with engaging job advertisements that are relevant to them. If you want to know more about what we do and how we could help you, just ask us.
Social media can be used to strengthen your employer brand and give you an edge when it comes to recruitment. Why not tap into this potential? Take some time to develop your employer brand. Work out the best content and platforms for engaging with talented people in your industry. Consider how your social media presence can be best used in your recruitment strategy. Remember that all employers have a brand, whether they control it or not. How will you make the most of yours?
