Strategic social media can be an asset to your career. However, one of the biggest mistakes we see is people neglecting their social media accounts, particularly professional ones, until they are job seeking. Instead, the best way to build your social media for career success is with regular content and interaction. This doesn’t have to be a big task. A little attention even once a week is a good start. Here are three strategies you might like to try that, over time, can give you a strong and professional social media presence.
Showcase your expertise
When it comes to showcasing your expertise, it’s more than just listing your qualifications, job titles or even achievements. Consider sharing updates about seminars, conferences or industry events you present at or attend. Be alert to opportunities to help others or share your knowledge. Take a few moments to read what your connections post and comment thoughtfully or share where you can. You might even take up writing blog posts or articles relevant to your industry or an area of interest. Over time, these interactions will build a consistent image of your skills, experience and expertise.
Nurture your network
To make the most of your social and professional networks, you need to do more than simply connect. Regular interaction is key. It could be liking, sharing or commenting on posts by your connections. It might be saying hello and catching up through a private message, an email or over a coffee. Maybe it’s introducing connections to others in your network. Perhaps it’s sharing a resource or opportunity directly with someone you think might appreciate it. It could even be asking someone you respect for their insight on a specific question. Nurturing your network now means that they are more likely to be there for you in the future. So, take a little time at least every week to reach out to your network and really connect.
Demonstrate your personal brand
A dynamic personal brand should be an active representation of your professional persona, and social media can be a great way to demonstrate it. In this case, it’s not just limited to professional platforms, but can extend to more socially-oriented platforms as well. Are you active in your local community? Do you support a charity? Do you mentor others in your profession or volunteer on a committee? These are all great ways to show your values and personal brand in action, beyond your job. Documenting your activities on social media is one way to share your brand. It can also help you develop a bank of evidence to leverage your personal brand for your career in the future.
Social media can give you an edge in your career if you use it well. Go beyond the online resume and really showcase your experience. Nurture your network by developing meaningful connections and interacting regularly. Take opportunities to demonstrate your personal brand to your online audience. Implementing these three strategies will see you well on your way to developing a social media presence that benefits your career.
